Campaign Audit Checklist
🔍 Campaign Audit Checklist
📊 Audit Progress
Overall Completion: 0 of 29 items
0%
🔴 High Priority
0% (0/13)
🟡 Medium Priority
0% (0/8)
🟢 Low Priority
0% (0/8)
Keyword Strategy & Performance
0/5 completed
Search term reports reviewed in last 7 days
Regular analysis prevents wasted spend on irrelevant terms
Negative keywords added for irrelevant search terms
Block traffic that won't convert to improve ACoS efficiency
High-performing search terms added as exact match keywords
Capture proven converters with precise targeting and bidding control
Keywords with no impressions (7+ days) reviewed for bid increases
Low bids may prevent ads from showing for relevant searches
Duplicate keywords across campaigns identified and resolved
Avoid self-competition that increases costs and reduces control
Bidding & Budget Management
0/5 completed
Bids calculated using profit-based formula (not guesswork)
Max CPC = Profit × Target ACoS% × Conversion Rate%
ACoS targets align with actual profit margins
Break-even ACoS = Profit Margin %. Target should be 70-80% of break-even
Bid adjustments made based on 7+ days of data
Avoid hasty changes that don't allow statistical significance
Campaign budgets distributed based on performance (80/20 rule)
Allocate more budget to top-performing campaigns for maximum ROI
Placement bidding optimized for top of search vs product pages
Different placements have different conversion rates and competition
Performance Monitoring & Optimization
0/5 completed
ACoS trends monitored over 30-day rolling periods
Long-term trends more important than daily fluctuations
Impression share and lost impression data reviewed
Identify opportunities to capture more relevant traffic
Conversion rates tracked by match type and keyword
Optimize match type strategy based on actual performance data
Organic rank changes tracked for targeted keywords
PPC should improve organic visibility over time
Competitor analysis conducted monthly
Monitor competitive landscape for bid and strategy adjustments
Campaign Health & Troubleshooting
0/5 completed
No campaigns paused due to policy violations
Review and resolve any policy issues immediately
Click-through rates above 0.3% industry average
Low CTR indicates poor relevance or weak ad copy
Products have competitive pricing and good reviews (4.0+ stars)
PPC performance depends heavily on listing quality and competitiveness
Landing pages (product listings) optimized for conversions
High-quality images, compelling bullet points, and competitive pricing essential
Inventory levels sufficient for increased traffic from PPC
Stock-outs during active campaigns waste ad spend and hurt ranking
Advanced Strategy & Scaling
0/5 completed
Seasonal adjustments planned and implemented
Budget and bid increases during peak seasons, reductions during slow periods
Brand defense campaigns active for brand keywords
Protect against competitor bidding on your brand terms
Product targeting campaigns test competitor ASINs
Capture traffic from similar or complementary products
Dayparting analysis shows optimal ad scheduling
Identify peak conversion hours for bid adjustments
Attribution window settings align with customer buying journey
7-day click, 1-day view typically optimal for most products
🎯 How to Use This Audit Checklist
- Start with High Priority Items: Focus on red items first as they have the biggest impact on performance
- Work Section by Section: Complete one section before moving to the next for systematic improvement
- Document Issues Found: Make notes of problems discovered during the audit for follow-up action
- Schedule Regular Audits: Perform this audit monthly to maintain optimal campaign health
- Track Improvements: Monitor performance metrics before and after implementing audit recommendations
PPC Monday
One Amazon PPC email, every Monday
What changed in Amazon advertising last week, what it means for your ACOS, and the new guides as they go up. Short, practical, no filler.
Put this into practice on your own campaigns
PPC Tools reads your Amazon advertising data and gives you bid, negative keyword, scaling and pause recommendations with the reason behind each one.
Start your free trialFree trial includes 3 campaign analyses. No credit card required.One Amazon PPC email, every Monday
© 2026 PPC Tools. All rights reserved. Amazon is a trademark of Amazon.com, Inc.