A Perpetua alternative for sellers who are not running an enterprise account
The short version
Perpetua is built for large advertisers and agencies. Its entry plan is $695 a month, and above $10,000 in monthly ad spend it becomes $695 plus a percentage of your spend. Its top tier starts at $500,000 a month in ad spend.
PPC Tools is $59.99 a month, flat, with no percentage of ad spend at any level.
What each one costs
| PPC Tools | Perpetua | |
|---|---|---|
| Entry price | $59.99/mo | $695/mo |
| Above $10k ad spend | $59.99/mo | $695/mo plus a percentage of ad spend |
| Percentage of ad spend | None, ever | Yes, on the Growth tier |
| Top tier | $79.99/mo | Custom quote, from $500k monthly spend |
| Free trial | 3 analyses and 20 AI questions in ChatGPT or Claude, no credit card | Not published |
Perpetua's pricing is from their own pricing page, checked September 2026.
What Perpetua does better
A great deal, if you are their customer. Amazon DSP, custom AMC reporting, share of voice and competitor data, a dedicated client success team, monthly business reviews, custom data integrations. If you are spending six figures a month and you need an account team, that is a real service and we do not offer it.
What PPC Tools does better
It is affordable at the size most sellers actually are. At $3,000 a month in ad spend, Perpetua's entry plan costs 23% of your spend. PPC Tools costs 2%.
No percentage of ad spend, so scaling your advertising never quietly increases your software bill.
Every recommendation carries its reasoning in plain English, which matters more when you are the one making the call rather than handing it to an account team.
A free trial you can run on your own data before deciding.
The free course walks through the lower-ACoS strategy this kind of tool is meant to execute and how to scale campaigns without losing control of ACoS.
Who should pick which
Choose Perpetua if you are spending well into five or six figures a month, need DSP and AMC, and want a dedicated team managing the relationship.
Choose PPC Tools if you are a seller or small agency spending anywhere from a few hundred to tens of thousands a month, and you want the same category of decisions made for a price that makes sense at your size.