Use PPC Tools in Claude, ChatGPT and Cursor

Connect your PPC Tools account to the AI app you already use and ask about your Amazon Ads in plain language: how last week went, which keywords are wasting money, what to change next. Agencies can ask about every client account they manage. Available on the Pro plan.

Server addresshttps://api.ppctools.net/mcp

Set it up

Claude (claude.ai and Claude Desktop)

Custom connectors work on every Claude plan. The free plan allows one.

Open Settings, then Connectors.
Click Add custom connector.
Name it PPC Tools and paste the server address above. Leave the advanced settings empty.
Click Add, then Connect. Sign in to PPC Tools, choose whether to allow changes, and click Allow.
In a chat, open the tools menu and turn PPC Tools on.

ChatGPT

Custom connectors need ChatGPT Plus, Pro, Business, Enterprise or Edu.

Open Settings, then Apps & Connectors. Under Advanced settings, turn on Developer mode.
Back in Apps & Connectors, click Create.
Name it PPC Tools, paste the server address above and choose OAuth for authentication.
Save, then sign in to PPC Tools when asked, choose whether to allow changes, and click Allow.
In a chat, choose PPC Tools from the tools menu.

Cursor

Open Cursor Settings, then the MCP section, and add a new MCP server.
Add PPC Tools to your MCP configuration:
```
{
  "mcpServers": {
    "ppc-tools": {
      "url": "https://api.ppctools.net/mcp"
    }
  }
}
```
Click the login button next to PPC Tools, sign in, choose whether to allow changes, and click Allow.

What the app can and cannot do

Changes are off unless you turn them on

When you connect, the app can read your data and nothing else. Letting it change bids and keywords is a separate switch on the PPC Tools sign-in screen, off by default.

You see every change before it happens

The app shows you a preview first, and nothing reaches Amazon until you confirm. The same safety limits as PPC Tools bid automation apply, including at most 25% per bid change and a pause after each change.

We show you which app is really asking

Any app can call itself anything. PPC Tools names the app from where it will send you back after you sign in, not from the name it claims. The app never sees your password or your Amazon login.

Everything is on the record

Changes an app makes appear in your automation history under its name. You can disconnect an app at any time from your profile, and it loses access straight away.

Things to ask

"How did my account do last week compared with the week before?"
"Which campaigns are furthest over my target ACOS?"
"Which keywords have got worse over the last four weeks?"
"What bid changes does PPC Tools recommend, and why?"
"Which search terms are wasting money with no sales?"
"Which search terms should I add as exact match keywords?"
"Is my data up to date?"
"Lower the bids on my three worst keywords by 10%. Show me first."

Agencies: name the client, for example "How is Acme Outdoor doing this week?". The app lists the accounts you can use first.

Disconnecting

Go to your profile, find Connected AI apps and click Disconnect. The app loses access immediately. To switch between read-only and allowing changes, disconnect and connect again.

One Amazon PPC email, every Monday

Read the latest issue

Free PPC Audit Use with Claude and ChatGPT Privacy Policy Terms of Service