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Free Amazon PPC audit

Upload your bulk file or search term report and see exactly which search terms, keywords and bids are costing you money, with the numbers behind each one. No signup and no Amazon login.

Drop your file here, or click to choose it

Bulk file (.xlsx) or search term report (.xlsx or .csv), up to 20 MB

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The ACoS you aim for. We judge every bid against it.

Your file is analysed in memory and discarded as soon as the results are ready. We don’t store it, we don’t keep your results, and nothing is changed in your Amazon account.

What the audit checks

  • Search terms that spent money and never sold, to add as negatives
  • Keywords and auto targets with enough clicks to judge that should be paused
  • Bids that pay more per click than the sales behind them support at your target ACoS
  • Converting search terms to add as their own exact match keywords
  • Bids with room to grow because they sell well under your target

Every finding names the campaign, ad group and search term or keyword, and shows the spend, sales, clicks and orders behind it.

Getting your bulk file

  1. In Amazon Ads campaign manager, open Bulk operations.
  2. Choose a date range. The last 30 or 60 days works best.
  3. Tick Include Sponsored Products search term data. Without it the audit can’t find negatives or new keywords.
  4. Create the spreadsheet, download it, and upload it here unchanged.

A Sponsored Products search term report on its own works too (Reports, then Search term). It finds negatives, new keywords and keywords to pause, but not bid changes, because the report doesn’t include your bids.

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