Privacy Policy

Last updated: 10/9/2026

1. Introduction

Welcome to Amazon PPC Optimizer ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Amazon PPC optimization web application. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

2. Information We Collect
2.1 Personal Information

We collect personal information that you provide directly to us, including:

  • Account Information: Name, email address, password
  • Profile Information: Full name, contact preferences
  • Payment Information: Billing details for subscription services (processed securely through Stripe)
  • Communication Data: Messages sent through our contact form or chat system
2.2 Amazon PPC Data

We collect and process Amazon PPC data that you upload to our platform, including:

  • Campaign Data: Campaign names, performance metrics, bid amounts
  • Keyword Data: Search terms, keyword performance, negative keywords
  • Ad Group Data: Ad group names, targeting information, performance metrics
  • Bulk File Data: Amazon bulk file uploads and their contents
2.3 Usage Information

We automatically collect certain information about your use of our application:

  • Log Data: IP addresses, browser type, operating system, access times
  • Application Usage: Features used, files uploaded, analyses performed
  • Performance Data: Response times, error rates, system performance metrics
3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Provision: To provide, operate, and maintain our PPC optimization services
  • Analysis and Recommendations: To analyze your PPC data and provide optimization recommendations
  • Account Management: To manage your account, authenticate users, and provide customer support
  • Payment Processing: To process payments and manage subscriptions
  • Communication: To send you updates, respond to inquiries, and provide customer support
  • Improvement: To improve our services, develop new features, and enhance user experience
  • Legal Compliance: To comply with applicable laws and regulations
4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except as described below:

4.1 Service Providers

We may share your information with third-party service providers who assist us in operating our platform:

  • Stripe: For payment processing and subscription management
  • Cloud Hosting (Render, Vercel): For secure data storage and application hosting
  • Google Analytics: For aggregated traffic and usage analytics
  • Microsoft Clarity: For behavioral analytics, heatmaps, and session replay (see 4.2 below for details)
  • Google Ads: For measuring how our advertising performs and, with your consent, showing you our ads on other websites (see 4.3 below for details)
  • Sentry: For application error tracking and performance monitoring
4.2 Analytics and Session Replay (Microsoft Clarity)

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. This helps us improve and market our products and services. Session replay records your clicks, mouse movements, scrolling, and pages visited — it does not record keystrokes in password fields, and we apply additional masking to redact personal information such as email addresses, customer names, billing details, and Amazon account identifiers from replays.

Clarity does not collect information for advertising purposes or sell your data. Microsoft processes this data on our behalf in accordance with the Microsoft Privacy Statement. You can opt out of Clarity tracking by declining analytics cookies when prompted, or by enabling "Do Not Track" in your browser settings.

4.3 Advertising (Google Ads)

We advertise our products on Google. If you accept cookies, Google Ads uses cookies and similar technologies to tell us which ads brought visitors to our website and whether those visits led to actions we care about: subscribing to our newsletter, starting a free trial, or buying a subscription. For a purchase, this includes the amount paid. We use this to decide where to spend our advertising budget.

With your consent, Google may also use this information to show you our ads on other websites and apps (remarketing). Google receives information such as the ad you clicked, the pages you visited on our site, your device and browser, and your IP address. We do not send Google your name, email address, or payment details.

If you decline cookies, or ignore the cookie banner, advertising cookies are not set and your visit is not used to personalize ads. Google may still receive limited, cookieless signals that it uses to estimate ad performance in aggregate. Google processes this data in accordance with the Google Privacy Policy. You can also control ad personalization across Google through My Ad Center.

4.4 Legal Requirements

We may disclose your information if required by law or if we believe such disclosure is necessary to:

  • Comply with legal obligations or court orders
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing
  • Protect the personal safety of users or the public
5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

  • Encryption: All data transmissions are encrypted using SSL/TLS
  • Access Controls: Strict access controls and authentication mechanisms
  • Data Backup: Regular automated backups with secure storage
  • Monitoring: Continuous monitoring for security threats and anomalies
6. Data Retention

We retain your personal information and PPC data for as long as necessary to provide our services and fulfill the purposes outlined in this privacy policy. Specifically:

  • Account Data: Retained while your account is active and for a reasonable period after account closure
  • PPC Data: Retained to provide ongoing analysis and historical comparisons
  • Usage Data: Retained for system improvement and security purposes
7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-out: Unsubscribe from marketing communications
8. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our platform:

  • Essential Cookies: Required for basic application functionality and security
  • Analytics Cookies: To understand how users interact with our application
  • Preference Cookies: To remember your settings and preferences
  • Advertising Cookies: To measure how our ads perform and, with your consent, to show you our ads on other websites (see 4.3)

Analytics and advertising cookies are only set if you click Accept on our cookie banner. Your choice is stored in your browser. You can change it at any time with the “Cookie settings” link in our website footer, or . Choosing Decline withdraws consent you gave earlier and removes our analytics and advertising cookies.

9. Third-Party Links

Our application may contain links to third-party websites or services. This privacy policy does not apply to these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

11. Children's Privacy

Our service is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. We encourage you to review this privacy policy periodically for any changes.

13. Contact Information

If you have any questions about this privacy policy or our privacy practices, please contact us:

  • Email: Use the contact form in the application
  • Through the application: Use the chat feature for immediate assistance
Amazon PPC Optimizer Specific Notes:

• We do not have any direct connection to Amazon or access to your Amazon Seller Central account • We only process the data you explicitly upload to our platform • Your PPC data is used solely for providing optimization recommendations to you • We do not share your competitive PPC data with other users or third parties • All analysis and recommendations are generated specifically for your account

By using Amazon PPC Optimizer, you acknowledge that you have read and understood this Privacy Policy and agree to our collection, use, and disclosure of your information as described herein.