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Expert insights, strategies, and tips for Amazon PPC success

Half the budget went to the match type doing a third of the work

Broad match took more of the budget than exact and returned $1.59 per dollar spent. Exact converted at more than twice the rate for a third of the ACOS.

The best placement in this account got a fifth of the budget

Product pages got 22 times the impressions of top of search. Top of search returned $7.43 per dollar spent, product pages $1.55, yet top of search was getting a fifth of the budget.

June 2026 Amazon Advertising Changes: What Sellers Need to Know Now

June 2026 Amazon Advertising Changes: What Sellers Need to Know Now The Amazon advertising landscape continues to evolve at a rapid pace, and the Amazon advertising changes June 2026 represent some...

How to Recalculate Your Amazon PPC Budget After 2026 Fee Increases: Step-by-Step Calculator

Amazon PPC Budget Calculator: Recalculate Your Budget After 2026 Fee Increases Amazon sellers have faced significant changes to their cost structure in 2026, and if you haven't recalibrated your PP...

Amazon Keyword Saturation 2026: How to Find Profitable Keywords When Competition Is High

Amazon Keyword Saturation 2026: How to Find Profitable Keywords When Competition Is High The Amazon marketplace in 2026 faces unprecedented Amazon keyword saturation challenges. With over 2.5 milli...

Amazon PPC May 2026 Updates: Complete Implementation Checklist for Sellers

Amazon PPC May 2026 Updates: Complete Implementation Checklist for Sellers The landscape of Amazon PPC advertising continues to evolve at a rapid pace, and staying current with the latest Amazon PP...

16 min read

5/28/2026

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What changed in Amazon advertising last week, and what it means for your ACOS.

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Automation

Amazon PPC Automation 2026: How AI Bidding Strategies Can Reduce Your ACOS by 35%

Amazon PPC Automation 2026: How AI Bidding Strategies Can Reduce Your ACOS by 35% The Amazon advertising landscape has fundamentally transformed. Where sellers once manually adjusted bids across hu...

What is ACOS on Amazon? A Simple Guide for New Sellers

ACOS stands for Advertising Cost of Sales and tells you how much you're spending on ads relative to revenue. Learn what it means, how to calculate your target ACOS, and why it's the most important metric for new Amazon sellers.

Amazon PPC for Beginners: How to Set Up Your First Campaign

Running ads on Amazon can feel intimidating, but getting your first campaign running is simpler than it looks. This step-by-step guide walks you through setting up your first Sponsored Products campaign, choosing between auto and manual targeting, and what to do after launch.

Auto Campaigns vs Manual Campaigns: Which Should You Use?

Should you use auto or manual campaigns on Amazon? The short answer is both. Learn how auto campaigns discover winning keywords and manual campaigns let you focus your budget on proven performers.

How to Read Your Amazon Search Term Report (And Why It Matters)

Your Search Term Report is the most valuable data source in your Amazon advertising account. Learn how to read it, find winning keywords, eliminate wasted spend, and turn raw data into profitable campaign decisions.

How Much Should I Spend on Amazon PPC? A Beginner's Budget Guide

There's no magic number for your Amazon PPC budget, but there are practical guidelines. Learn how to calculate your break-even ACOS, set a smart starting budget, and avoid the two most common mistakes new sellers make with ad spend.

What is a Good ACOS? Target ACOS Explained for New Sellers

A 'good' ACOS is completely relative to your product margins and goals. Learn how to calculate your break-even ACOS, set the right target for launch vs profitability mode, and understand why TACoS matters just as much.

Amazon PPC Not Getting Sales? 5 Things to Check First

Getting clicks but no sales from your Amazon PPC campaigns? Before you panic, check these five things that account for the vast majority of performance issues, from listing problems to targeting mistakes.

Amazon PPC March 2026 Algorithm: Troubleshooting CPC Increases and Bid Issues

Amazon PPC March 2026: Complete Guide to Troubleshooting CPC Increases and Bid Issues The Amazon PPC landscape shifted noticeably in March 2026, and many PPC managers suddenly found themselves grap...

Automated Bidding Strategies for Amazon Beginners: 2025 Edition

Master Amazon PPC automation with proven bidding strategies for beginners. Learn the 3-campaign system, automated rules, and scaling techniques that successful sellers use.

Mobile-First PPC Optimization: Capturing Amazon's Mobile Shopping Audience

The landscape of Amazon PPC advertising has undergone a dramatic transformation as mobile shopping continues to dominate consumer behavior. Recent data shows that over 70% of Amazon shoppers now ma...

Amazon PPC Bidding Strategies: A Complete Guide for 2025

The Amazon PPC marketplace has evolved significantly since its inception. becoming increasingly sophisticated while maintaining its fundamental role as the primary driver of product visibility on t...

AI-Powered Amazon PPC Seasonal Forecasting: Predicting Q1 2025 Trends with Machine Learning

The landscape of Amazon PPC campaign management has undergone a remarkable transformation with the integration of artificial intelligence and machine learning capabilities. Traditional methods of s...

Hybrid PPC Management: Balancing Automation with Manual Control in 2025

The landscape of Amazon PPC management has evolved dramatically over the past few years, with artificial intelligence and machine learning capabilities reaching new heights in 2025. Today's success...

5 min read

9/3/2025