Lesson 19 of 42
Advanced Bidding Techniques
Advanced Bidding Techniques
Budget Guidelines by Experience Level:
- New Sellers: Start with $20–$30 per day
- Growing Sellers: $50–$100 per day
- Established Sellers: Scale based on ROAS targets
Scaling Campaigns Based on ROAS:
- ROAS greater than 3:1 – Increase budget by 20-30%
- ROAS 2:1 to 3:1 – Maintain current budget, optimize keywords
- ROAS less than 2:1 – Reduce budget and analyze performance issues
📊 Budget Tip: Never increase your budget by more than 50% at once. Gradual increases help maintain campaign stability.
📝 Activity:
Calculate bids for 3 keywords in your campaign:
- Choose your highest-converting keyword
- Calculate its clicks-per-sale ratio
- Apply the bid formula
- Repeat for 2 more keywords
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