Lesson 19 of 42
Advanced Bidding Techniques
Advanced Bidding Techniques
Budget Guidelines by Experience Level:
- New Sellers: Start with $20–$30 per day
- Growing Sellers: $50–$100 per day
- Established Sellers: Scale based on ROAS targets
Scaling Campaigns Based on ROAS:
- ROAS greater than 3:1 – Increase budget by 20-30%
- ROAS 2:1 to 3:1 – Maintain current budget, optimize keywords
- ROAS less than 2:1 – Reduce budget and analyze performance issues
📊 Budget Tip: Never increase your budget by more than 50% at once. Gradual increases help maintain campaign stability.
📝 Activity:
Calculate bids for 3 keywords in your campaign:
- Choose your highest-converting keyword
- Calculate its clicks-per-sale ratio
- Apply the bid formula
- Repeat for 2 more keywords
PPC Monday
One Amazon PPC email, every Monday
What changed in Amazon advertising last week, what it means for your ACOS, and the new guides as they go up. Short, practical, no filler.
Put this into practice on your own campaigns
PPC Tools reads your Amazon advertising data and gives you bid, negative keyword, scaling and pause recommendations with the reason behind each one.
Start your free trialFree trial includes 3 campaign analyses. No credit card required.One Amazon PPC email, every Monday
© 2026 PPC Tools. All rights reserved. Amazon is a trademark of Amazon.com, Inc.